Production Values
January 29th, 2009
There may be hope yet for a strong showing in the second act from Broadway. An article in Crain’s opened with this statement:
A total of 40 new plays and musicals will open on the Great White Way during the 2008-09 season, the greatest number of productions to open since 1986-87
Is this good or bad? Being the optimist I am, I think that in the end, it’ll serve theatre in general. Shows are being forced (beyond the competition they already dealt with) to really go for it to grab the attention of potential theatre-goers — convince them to pay upwards of $100 a seat.
It’s not just a matter of Broadway as a brand, it’s an issue of the relevancy of theatre in our society. Because getting consumers to part with their money will be an exercise in convincing them just how relevant theatre, and Broadway, is to their lives.
We’re talking about VALUE here… And the values we, as Americans, hold dear.
–Sue
Entry Filed under: Uncategorized
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed