A Little Birdie Told Me
A recent report in Variety highlighted the use of Twitter and other social networks to promote Broadway shows and reach third parties through other mediums.
I’ve been hearing from many outlets (for quite some time now) that the full page ad in newspapers is a waste of time and money (essentially because that medium is in critical condition).
Honestly, I’m glad that Broadway is coming around and seeing the potential to not only create buzz, but an actual following. People want to feel like they’re part of a community, and by having to find new ways to get the word out, B’way is being forced to push the edges of their comfort zone and community to let everyone in.
When you let everyone in, everyone wins. It’s that simple.
Follow Scott on Twitter @sdrosenb.
–Sue
Add comment May 29th, 2009
