What’s In A Name?
January 8th, 2010
Look at the top of this ad carefully… highlighting the producers of the show. It’s part of a new marketing initiative to expand the audience for FELA.
Arguably not the easiest sell, I think it’s a great move. What’s the use of cache if you can’t/don’t use it to champion a project you’ve not only invested time and money in? But even more importantly, what most theatre producers pour into projects they’re involved with is LOVE! Especially with a project like FELA, I’m sure there was a deep and personal connenction for all of these performer/producers on multiple levels.
I hope their cache turns into cash-o-la at the box office.
–Sue
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